Inubia Digital Ecosystem: A New Technological Structure for Companies that Want to Grow with Efficiency and Predictability

In a business world that is increasingly digital and competitive, or the use of isolated tools, without communication between them, is creating a real problem: fragmented operations, waste of time, rework and loss of business opportunities. It is to solve this challenge that the Inubia Digital Ecosystem was born, developed by the Brasfone Group.

This ecosystem is a complete, modular and scalable blueprint, which allows the integration of all critical areas of a business: sales, marketing, staffing, customer service, human resources, projects and internal communication, all in a unified digital structure, with total control and focus on results.

📈 Why Companies Need a Digital Ecosystem

The adoption of isolated digital tools is the first step, but it does not solve the main operational problems when these tools are not integrated.

In growing companies, this is how:

• Lack of visibility on the commercial funnel and equipment performance

• Loss of time with manual and duplicate tasks

• Breakdowns in communication between departments

• Difficulty in scaling operations with control and predictability

• Difficulty in obtaining KPIs and centralized reports

With the Inubia Digital Ecosystem, these problems are solved through intelligent integration, flow automation and real-time information centralization.

❤️ The Heart of the Ecosystem: Pipedrive CRM

CRM is the center of the ecosystem because it is the only point of convergence of all the commercial, operational and strategic interactions of a company.

It is CRM that is born from the relationship with the client, from the first contact to the sale, and from it we can trigger all other actions: projects, production, communications, deliveries, support and accompaniment.

Without a structured and integrated CRM, its operation is blind, reactive and fragmented.

Pipedrive was chosen as the core because it is a highly customizable platform, with an intuitive interface and strong integration capabilities with hundreds of other tools. It allows the operation to become predictable, measurable and automated.

Key Functionalities:

• Display of functions by equipment, product or segment

• Automatic triggers for tasks, emails, follow-ups, sending proposals and much more

• Integration with email, calendars and calls

• Reports by user, funnel, lead source, recipe and conversation forecast

• Mobile application with complete functionalities for equipment on the move

📊 Companies that use Pipedrive with integration achieve a reduction between 30% to 60% in the time spent on repetitive operational tasks.

🤖 The Modules that Complete the Inubia Ecosystem

Each ecosystem module responds to a specific purpose of the business operation:

1. ClickUp – Project Management and Equipment

• Automatically generated projects to date a new client

• Agile Methodology and Sprints configured by type of service

• Native integration with CRM for attribution of commercial and operational tasks

• Time-tracking, priorities, dependencies, subtasks and internal documents

2. Google Workspace / Microsoft 365 – Communication and Collaboration

• Professional email and calendar integrated into CRM

• Documents split and collaborative editing in real time

• Google Meet and Microsoft Teams linked to the customer's activity record

• Centralization of files on Google Drive or OneDrive

3. Moloni & InvoiceXpress – Faturação e Financeiro

• Automatic ordering of invoices to date a business

• Financial reports with receipt forecast and collection pipeline

4. Fireflies.ai – Smart Meetings

• Automatic recording and transcription of calls and meetings

• Identification of key words, decisions made and automatic follow-ups

• Direct access to CRM to transcriptions by lead or client

5. Shopify – Integrated E-commerce

• Online store synchronized with the bandage funil

• Leads, orders and payments registered in non-CRM

• Cross reports on marketing, sales and recipes

6. JustCall & ManyChat – Omnichannel Service

• Calls and SMS directly without CRM

• Chatbots on WhatsApp, Instagram and Facebook with automatic lead capture

• Log of interactions and follow-up automation by channel

7. Sesame HR – Human Resources

• Digital record of points and presences

• Automated and personalized onboarding

• Evaluation of performance and development plans of the team

🧩 Applications by Business Vertical

The Inubia Ecosystem is designed to adapt to different sectors with "core + modules" logic. Below are some practical examples of how we apply this ecosystem by sector:

🦷 Health Clinics (Ex: dental medicine, psychology, integrative medicine)

• Pipedrive as the core of the operation: organization of contacts, agendas and support of the life cycle of patients

• Integration with clinical software (ex: NewSoft) for linking with medical and historical data

• Invoice integrated with Moloni or InvoiceXpress

• Fireflies for recording and transcribing team meetings or clinical sessions

• Google Workspace for clinical document organization, agenda management and communication

• ManyChat to automate initial contact via WhatsApp and Instagram

🏡 Real Estate and Construction

• Customized Pipedrive funnels for asset capture, tracking and sales

• Integration of leads from property portals and landing pages

• ClickUp to manage works, proposals and execution schedules

• Automation of administrative tasks and follow-ups with owners and buyers

🏗️ Architecture and Technical Services

• ClickUp as a central system for planning and executing technical projects

• Pipedrive used only for prospecting or licensing pipeline (when applicable)

• Integration with communication tools and cloud (Google Workspace / Microsoft 365)

• Operational dashboards and document sharing with teams and clients

• Technical data and documentation organized and synchronized with the progress of the project

💼 Consulting and Professional Services

• Pipedrive as a CRM base for customer and proposal management

• Google Workspace for organizing meetings, keeping files and communicating

• ClickUp for project management, delivery flows and equipment management

• Billing segmented by project or stage via Moloni/InvoiceXpress

🛒 E-commerce and Retail

• Shopify synchronized with Pipedrive to centralize orders and customer data

• Automated campaigns based on purchase history

• Abandoned car recovery integrated with CRM

• Service via chatbots on WhatsApp, Instagram and Facebook (ManyChat)

• Cross analysis of behavior, support and conversation

Each ecosystem module responds to a specific purpose of the business operation:

📊 Real Benefits, Results You See

As an ecosystem, companies obtain:

• More productivity with fewer resources

• Centralization of data and reports by funil, collaborator or channel

• 40% reduction in operational errors

• Elimination of duplicate or disconnected tasks

• Increased revenue forecasting and growth capacity

• Total alignment between bandaging, operating and care teams

❓ FAQ – Frequent Doubts

1. We no longer use tools like Trello, Asana or Gmail. Can Isso be integrated?

Sim. As long as the tools are compatible with the central CRM, we can integrate them. If not, we recommend alternatives that best fit the ecosystem.

2. What are the specific benefits?

Elimination of manual tasks, reduction of rework, KPIs in real time, increase in productivity, interdepartmental alignment and total visibility.

3. Do we need an internal technical team?

No. The Inubia team implements, forms and automates everything. Users only need to operate based on our configured flows. It is simple and scaled.

4. Is my company ready for an ecosystem?

It still depends on Excel spreadsheets, manual tasks, disorganized functions or multiple tools that do not share each other, so it is simply ready.

🔍 See the Blueprint in Ação

The "Inubia Ecosystem" applied to each company is a visual and practical map of our blueprint. We show you graphically how each module connects, what impact it has, and how it can be adjusted to your type of business.

🚀 From Disorganization to Scalability

The Inubia Digital Ecosystem is not just a selection of tools. This is a new way of working, where each part of the operation communicates, automatically adjusts and generates value.

If we want a digital structure with predictability, control and measurable impact, this is the way.

📢 Please contact us to receive the complete blueprint and schedule a demonstration adapted to your business context.